The Kia Soul Tops its Segment in the J.D. Power APEAL Awards

Domination is never a given. Just ask Michael Jordan or Tom Brady, it's always earned through hard work and excellence. The Kia Soul can relate, because the Soul has topped its segment on the way to its fifth J.D. Power APEAL award in six years. Over half a decade of excellence has resulted in an incredibly satisfying drive in Duluth.

J.D. Power annually surveys new vehicle owners about their satisfaction after the first 90 days as part of the Automotive Performance, Execution and Layout (APEAL) awards. The results are based on ten categories - exterior, interior, storage, audio, seats, heating and ventilation, driving dynamics, powertrain, visibility, and fuel economy - and the highest scorer in each segment is declared the APEAL award winner.

Not only did the Soul win the Compact Multi-Purpose Vehicle category, but it's the only vehicle in its category to score above the average. That caps off its run of wins in 2012, 2013, 2014, 2016, and 2017, making it the Kia vehicle with the most APEAL awards.

There's never been a better time to have a more satisfying drive. Explore our new Kia Soul selection, and come into Rick Case Kia for a test drive today!