New 2018 Kia Soul earns prestigious 2017 IIHS Top Safety Pick+ Award

The Kia Soul easily ranks among the most iconic models in the Kia portfolio, and many would argue it's among the most compelling options in the compact car segment today. However, while there are many reasons drivers from all over the greater Atlanta, GA are drawn to the Kia Soul at our Duluth, GA dealership year after year, we can happily add another compelling reason to consider this compact car today: Safety!

Recently, the Insurance Institute for Highway Safety, or IIHS for short, announced its 2017 IIHS Top Safety Pick+ Awards, and we're happy to report that the 2018 Kia Soul with HID headlights is among the vehicles honored this year. The IIHS Top Safety Pick+ Award is among the highest honors in automotive safety today, recognizing vehicles that earn "good" ratings in five IIHS crash worthiness tests, as well as those that excel in front crash prevention with "advanced" or "superior" ratings in testing.

Of course, it should come as no surprise to anyone familiar with the Kia brand that the new 2018 Kia Soul has earned the prestigious 2017 IIHS Top Safety Pick+ Award. However, its innovative safety features are far from all that the 2018 Kia Soul has to offer. So, if you'd like to learn more about what this chic and exceptionally safe compact car, feel free to stop by Rick Case Kia in Duluth, GA to check out the new 2018 Kia Soul today!